Australia’s largest annual retail trade show marks an opportunity to showcase next year’s product and seasonal creative. We were tasked with creating a pop-up that could be reused for future events.

The modular walls were designed to make installing future artwork easy. The glorifier is removable and the fabric frames, walls, and mannequin cages can be reconfigured to optimize the floor plan.

The pop-up was well received by our retail partners at the conference. They were impressed with the ability to easily swap out the Charged Compression creative and assortment after the first day. They have been able to repurpose the fixtures for future events.

Contributions:
Creative Wrapper
Graphic Design
3D Design
Sell-through

Trade Show:
Summer 2016